In this episode Allison Beardsley and Eric Tepper share their unique journeys in the fitness industry and their current project: growing Red Light Method. Bringing complementary personalities to the organization, Allison and Eric are building a fast growing fitness franchise in the trendy recovery segment of fitness.

We discuss the importance of blending wellness and fitness, their experiences in franchising, and the significance of creating a supportive culture. The conversation highlights the challenges and triumphs of entrepreneurship and emphasizes the power of love and authenticity in business.

Takeaways:

- Allison founded Club Pilates and is now building Red Light Method.

- Red Light Method combines wellness and fitness in a unique way.

- The target audience is primarily women aged 40 and up.

- Franchising is a key growth strategy for Red Light Method.

- Allison's personal experience with red light therapy inspired her business.

- Lessons from Club Pilates are being applied to Red Light Method.

- Eric's structured approach complements Allison's creative vision.

- The culture is built on love and support for franchisees.

- Franchisee selection focuses on cultural fit and resources.

- Real estate strategy prioritizes affordability and accessibility.

More From Allison:

Allison Beardsley has been in the fitness industry since the year 2000. She started Club Pilates in December of 2007 in San Diego while 6 months pregnant with her first son. She sold Club Pilates in 2015, 2 years after franchising began with 40 opened locations and 80 in development. In 2022 she started the Red Light Method after experiencing the life changing effects of full body Red Light therapy causing her to have a complete recovery from long-COVID. Red Light Method is pacing ahead of Club Pilates, and Beardsley knows it will help and serve even more people.

More From Eric:

Over the last 29 years Eric has worked in just about every aspect of the fitness, health, and wellness industry, always on the revenue generating and management side. Eric has been part of the leadership team in big box commercial gyms, high end personal training boutiques, corporate wellness, medically integrated and municipality-based fitness, recovery and pain management boutiques, as well as franchise and individually owned boutique studios. Since starting Selling Wellness is the Summer of 2022 Eric has worked with more than 30 brands and 170 studios across the country, in Europe, and in Australia on their sales and growth strategies.

In early 2024 after cold messaging Allison, Eric began to work with Red Light Method building their sales strategies, processes, tools, and training as they got ready to launch franchise sales. By the end of 2024, Allison had invited Eric to be the CEO of Red Light Method. Together with the leadership team of Allison Beardsley (Founder and President of Education), and Heather Waltrip (President of Operations) Red Light Method has

grown to 5 open studios (#5 opening 7.1.25) with more than 60 studios in

development across the country. With a focus on low startup costs, effective presales and operating sales strategies, a lean expense model, and robust franchisee support tools, they lead with a commitment to 100% franchisee success. Red Light Method is slated to have 4-7 more studios open by the end of 2025 with extremely accelerated growth anticipated in 2026.

Anyone interested in Red Light Method or in talking with Allison or Eric is welcome to contact us at:

Allison @ redlightmethod.com

eric @ redlightmethod.com

www.redlightmethod.com

https://redlightmethod.com/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands. She is focused on building a marketing agency called SizzleSociety, supporting fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/