When isolation becomes a movement – the birth of HEY MOMIE & HEY BRUDI

In this episode of the Social Regeneration Podcast, we explore how personal change can spark societal change. Aurora Moon and Artem Beckmann share how becoming parents ignited their ventures HEY MOMIE and Hey Brudi, tackling overlooked social challenges around identity, isolation, and community for new mothers and fathers. Aurora reveals how her postpartum identity crisis inspired a fast-growing, deeply connected members’ club for mothers that prioritises honest conversations and real-life support over surface-level meetups.
Artem opens up about the loneliness of fatherhood, the lack of emotional spaces for men, and how this inspired Hey Brudi—a community fostering vulnerability, purpose, and healthy male friendships.
We discuss the emotional “second birth” of turning a personal need into a business, the tension between financial stability and entrepreneurial risk, and how gendered socialisation impacts the way men and women experience connection. The episode dives into questions of identity, societal expectations, and what it really takes to build movements that heal social gaps while raising a family.
💡 HIGHLIGHTS of this Episode
✨ Why becoming a parent can shatter your identity before rebuilding it
✨ The hidden loneliness of new mothers – and why society rarely asks “How are you?”
✨ Fatherhood as an unspoken identity shift: what men lose and what they need
✨ The power of opening your home to strangers and building community from raw honesty
✨ How social clubs for moms and dads can challenge deep-rooted gender norms and heal isolation
👋 ABOUT Aurora Moon (she/her)
Aurora is an entrepreneur, mother, and community builder on a mission to make motherhood less lonely. As the founder of HEY MOMIE, she’s creating a new standard for how we support mothers—through real-life connection, shared wisdom, and spaces where women feel seen and valued, not just as caregivers, but as change-makers.
Aurora specializes in building communities that foster deep human connection. With a background in brand strategy and a passion for social impact, she brings a unique lens to the intersection of motherhood, mental health, and modern community design. Through HEY MOMIE, she empowers mothers to reclaim visibility, build real friendships, and spark collective change.
👋 ABOUT Artem (him/he)
Artem is a culture consultant, men’s coach, and community builder who helps people reconnect with themselves, each other, and their purpose.
He has worked with start-ups as well as corporates like Siemens Energy & H&M to facilitate change through spaces of trust and meaningful dialogue. Through Hey Brudi he’s building a new kind of community for men — one rooted in emotional courage, self-reflection, and belonging.
🔗 CONNECT & follow Aurora's work
👉 Website Hey Momie
👉 Instagram
👉 LinkedIn
Until August 31st, 2025 Aurora grants a 20% discount for all listeners who want to become a new member of "Hey Momie". Please use the code "SOCIALREGENERATION" when applying for a new membership here.
🔗 CONNECT & follow Artem's work
👉 Website Hey Brudi
👉 LinkedIn
👉 Instagram
📚 RESOURCES to dive deeper
➡ Matrescence: On the Metamorphosis of Pregnancy, Childbirth and Motherhood by Lucy Jones
➡ Simon Squibb, What's Your Dream?
➡ Simon Sinek, Start with Why - TED Talk
➡ Simon Sinek, Start with Why - Book

💌 CONNECT & engage with your Host Pia

Feel free to connect with me on LinkedIn to follow and support each other’s work. 🤗
If you consider yourself an #impactjobseeker or aspiring #impactpreneur at the beginning of your journey, jump on my Newsletter “Impact Insights” where I regularly share tools and best practices from my work as a sustainability consultant and system change facilitator. 🤓
🔔 I have 2 Impact Job Mentoring spots left for August/September!
Check out the program here and if you are interested, register here for a free Exploration Call to find out if we are a match. ✨
Take care of yourself and others!
Pia 🤍
P.S. You can also watch this Episode on our YouTube Channel to see our faces 👋 🙂
#parenthood #community #identity #motherhood #fatherhood #entrepreneurship #socialchange #connection #mentalhealth #parenting