In this episode of The Social Impact Podcast, host Bree Jensen sits down with Aurora Archer, visionary leader, cultural strategist, and Founder and CEO of The Opt-In, a certified B Corporation transforming workplace cultures through equity-centered leadership.

Aurora shares her journey as a first-generation Afro-Latina from Texas and Mexico, reflecting on how her upbringing, values, and family shaped her work in advocacy, business, and belonging. Together, Bree and Aurora discuss the power of self-awareness, the importance of rest in sustainable advocacy, and how imagination can guide social change.

Aurora also speaks about her role as an advisor for Latinas in Beauty, a nonprofit expanding representation and leadership opportunities for Latina entrepreneurs and executives in the beauty industry.

Listen to learn:

• How to lead with love and integrity
• What it means to “opt in” to your humanity
• The power of values, courage, and curiosity in building authentic impact

Follow Aurora: LinkedIn
Website + Podcast: theopt-in.com

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