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Content provided by Sam-Erik Ruttmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam-Erik Ruttmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to Boost Direct Bookings Without Relying On Third Parties. TSHS-0097

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Manage episode 444792967 series 3082990
Content provided by Sam-Erik Ruttmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam-Erik Ruttmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa’s career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality industry, and the challenges of using third-party booking engines.

“Artificial intelligence (AI) can help generate ideas and draft copy, but it should not replace the human touch in communication.”

Philippa emphasizes the need for personalized and authentic communication with guests, the value of qualitative analytics in understanding customer needs, and the limitations of AI in generating creative ideas.

  continue reading

160 episodes

Artwork
iconShare
 
Manage episode 444792967 series 3082990
Content provided by Sam-Erik Ruttmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam-Erik Ruttmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa’s career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality industry, and the challenges of using third-party booking engines.

“Artificial intelligence (AI) can help generate ideas and draft copy, but it should not replace the human touch in communication.”

Philippa emphasizes the need for personalized and authentic communication with guests, the value of qualitative analytics in understanding customer needs, and the limitations of AI in generating creative ideas.

  continue reading

160 episodes

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