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Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision
Manage episode 493414091 series 3653940
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This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company.
In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong.
Plus some early insights into how the Club World Cup performed among Spanish language viewers.
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