The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips! The podcast is powered by the business.connected online training programme and our partner Vodafone Business.

Joining freelance journalist Dan Martin for the second episode is Joanna Jensen, founder of Childs Farm.

Joanna came up with the idea for the business when looking for a natural and effective product for her daughters who struggled with sensitive and eczema-prone skin.

The business launched with independent retailers and online in 2012, before expanding to national retailers including Boots and Waitrose in 2014. In 2022, Childs Farm was sold to PZ Cussons for £40 million.

Joanna has recently published a book, Making Business Child's Play: How to Build a Winning Brand

Topics discussed in the episode include:

• Insights into the process of manufacturing a product
• The impact of a viral Facebook post that led to thousands of new sales
• Brilliant advice for getting into retailers like Boots and Waitrose
• Tips for hiring a good team
• Why she decided to sell the business and advice for negotiating a good deal
• How she works with businesses as an angel investor
• Her thoughts on female entrepreneurs' access to finance
• Her new book, Making Business Child's Play: How to Build a Winning Brand

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This episode is brought to you in partnership with Vodafone Business, the Nation’s Network*, as part of the business.connected campaign which helps small businesses embrace digital change and grow online.

Access free training in a range of digital business areas, from online marketing to AI and smarter working at www.enterprisenation.com/businessconnected

Listen to and watch previous podcast episodes at www.enterprisenation.com/podcast

*The Nation's Network: Vodafone - nation's most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025's major summer events. See full verification of the substantiation: www.vodafone.co.uk/TNN