Ever wonder what it really takes to build a successful product-based business? In today’s episode, I’m chatting with Christine Manning—Consumer Packaged Goods (CPG) founder, consultant, and mindset coach—who built a thriving food brand from scratch, scaled it into major retailers, and eventually sold the business. She shares the messy middle, mindset shifts, and what most makers get wrong when growing a product-based brand. This one is full of golden takeaways!

Key topics covered:

• Christine’s accidental start in entrepreneurship and how preserves turned into a full-blown CPG business
• The reality of low margins and why scaling is not optional in food-based businesses
• What most entrepreneurs get wrong about branding—and how to actually stand out on the shelf
• The mental shifts and mindset work Christine did to prepare for a business exit
• How burnout shaped her decision-making and why slowing down created more clarity
• Tips on building a sellable business (even if you’re not ready to sell yet)

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

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Connect with Christine:

• Instagram: @the.christinemanning

Staci's Links:
Instagram. Website.
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