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Why Referrals and SEO Alone Are a Trap for Personal Stylists
Manage episode 504360604 series 3565276
Are you running a styling business built on referrals and SEO alone? Then you’re risking your livelihood in a constant game of Russian roulette.
Many personal stylists (especially those with early success) fall into the trap of relying exclusively on referrals or search engine optimization for business growth. While it's certainly nice to have client recommendations and traffic from word-of-mouth and Google, this can leave your business and your income at the mercy of factors outside of your control.
In this episode of The Six Figure Personal Stylist podcast, I’ll highlight why, despite being able to get to six figures using this strategy, it often leads to inconsistent income, frustration, and exhaustion. I’ll show you what you need to do to truly succeed and feel in control of your styling business.
1:27 – Downsides of reaching six-figures with a referrals-only business model
5:13 – The root cause of my reliance on word-of-mouth and why it was a selfish act
7:19 – Why relying on referrals or SEO doesn’t guarantee you’ll gain the right clients
9:58 – Why your messaging still matters, even with strong word-of-mouth
12:26 – How the landscape of SEO is changing and what it means for your business
18:21 – Why you surrender control of your business by clinging to referrals and SEO
19:49 – The psychological toll of depending on referrals and search engine optimization
23:38 – How to start using marketing to attract and qualify ideal clients
Mentioned In Why Referrals and SEO Alone Are a Trapfor Personal Stylists
Income Accelerator Program Application
How the Income Accelerator Program Can Elevate Your Styling Business
If you're an established personal stylist, tired of the income rollercoaster, and know your business is capable of more, I know exactly what it feels like to be there. I was there for years until I built the systems that moved me from burnout to consistent high-ticket income. And that's why I created Income Accelerator.
If you're ready to scale strategically, apply now at thestylingconsultancy.com/incomeaccelerator.
Chapters
1. Why Referrals and SEO Alone Are a Trap for Personal Stylists (00:00:00)
2. Downsides of reaching six-figures with a referrals-only business model (00:02:23)
3. The root cause of my reliance on word-of-mouth and why it was a selfish act (00:06:09)
4. Why relying on referrals or SEO doesn’t guarantee you’ll gain the right clients (00:08:15)
5. Why your messaging still matters, even with strong word-of-mouth (00:10:54)
6. How the landscape of SEO is changing and what it means for your business (00:13:22)
7. Why you surrender control of your business by clinging to referrals and SEO (00:19:17)
8. The psychological toll of depending on referrals and search engine optimization (00:20:45)
9. How to start using marketing to attract and qualify ideal clients (00:24:34)
75 episodes
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