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How to Create Mindset-Shifting Content That Truly Resonates With Your Clients
Manage episode 476265100 series 3565276
“How do you create content that feels like you are talking directly to me?”
That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain on how it seems like I’m (as one client recently put it) “wiretapping” your brain with the content I put out.
In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into the strategy I use to create content that resonates on a profound level. We’ll explore the psychology of buying and how to create content by emphasizing marketing from a place of deep investment in your clients’ transformations.
3:01 - The truth about why people buy transformational services
8:52 - How mindset-shifting content transforms you and your clients
15:47 - Where to find mindset-shifting content and how to use it so that it sells for you
20:24 - The importance of knowing who you do and don’t serve to create messaging that resonates
Mentioned In How to Create Mindset-Shifting Content That Truly Resonates With Your Clients
Chapters
1. How to Create Mindset-Shifting Content That Truly Resonates With Your Clients (00:00:00)
2. The truth about why people buy transformational services (00:03:01)
3. How mindset-shifting content transforms you and your clients (00:08:52)
4. Where to find mindset-shifting content and how to use it so that it sells for you (00:15:47)
5. The importance of knowing who you do and don’t serve to create messaging that resonates (00:20:24)
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