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Why This Founder Said “No” to Shark Tank Money and Still Built a 7-Figure Brand - The Shopify Growth Show (#15)

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Manage episode 499794161 series 2908431
Content provided by Jim Huffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Huffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Would you turn down funding after being featured on Shark Tank? Eric Bandholz did. In this episode, he breaks down how Beardbrand became one of the most iconic DTC companies 0 built on freedom, grit, and a wild Reddit strategy.

Jim talks with Eric Bandholz, founder of Beardbrand, about the raw, real story of building a DTC cult brand from scratch. Eric shares how he turned a niche grooming obsession into a 7-figure business - without funding, with help from Reddit, and by staying fiercely true to his values. It’s a founder story that throws out the rulebook.

Key Topics Covered:

  • Why school nearly derailed his founder path
  • The power of community-led growth
  • How Reddit became his early traction channel
  • Getting featured on Shark Tank (and what happened next)
  • Bootstrapping lessons and the real gift of staying lean
  • Product expansion done right
  • Why building a network is your secret growth weapon

If you believe in the power of community, conviction, and scrappy marketing - you’ll love this episode.

Resources:

Additional episodes you might enjoy:

  continue reading

219 episodes

Artwork
iconShare
 
Manage episode 499794161 series 2908431
Content provided by Jim Huffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Huffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Would you turn down funding after being featured on Shark Tank? Eric Bandholz did. In this episode, he breaks down how Beardbrand became one of the most iconic DTC companies 0 built on freedom, grit, and a wild Reddit strategy.

Jim talks with Eric Bandholz, founder of Beardbrand, about the raw, real story of building a DTC cult brand from scratch. Eric shares how he turned a niche grooming obsession into a 7-figure business - without funding, with help from Reddit, and by staying fiercely true to his values. It’s a founder story that throws out the rulebook.

Key Topics Covered:

  • Why school nearly derailed his founder path
  • The power of community-led growth
  • How Reddit became his early traction channel
  • Getting featured on Shark Tank (and what happened next)
  • Bootstrapping lessons and the real gift of staying lean
  • Product expansion done right
  • Why building a network is your secret growth weapon

If you believe in the power of community, conviction, and scrappy marketing - you’ll love this episode.

Resources:

Additional episodes you might enjoy:

  continue reading

219 episodes

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