The Sold-Out Playbook: How Our Brand (Neat) Sold-Out In 30 Days - The Shopify Growth Show (#3) The Shopify Growth Show podcast

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The Sold-Out Playbook: How Our Brand (Neat) Sold-Out in 30 Days - The Shopify Growth Show (#3)

3d ago 33:44

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We didn’t mean to sell out — but we did.

Every. Last. Unit.

In this episode, I break down the exact strategy that took our Shopify brand from launch to “sold out” in 30 days — and how you can steal it for your own store.

This isn’t a flex. It’s a cautionary (and highly tactical) tale. After selling out of all inventory at our Shopify brand Neat Apparel in under a month, I walk through the step-by-step system that led to the spike, the problems it created, and the lessons learned in the chaos.

If you’re chasing sustainable demand - not just viral traffic - this episode unpacks the real playbook behind a Shopify growth moment.

TOPICS DISCUSSED IN TODAY’S EPISODE

The 4-part launch formula that drove immediate sell-through
How to create urgency without discounts
What broke behind the scenes (and how we fixed it)
The unexpected upside of a sold-out store
Why every brand needs a “sold out” contingency plan

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