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From Inside Joke to 6-Figure DTC Brand - The Fatboy Story - The Shopify Growth Show (#12)

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Manage episode 495938744 series 2908431
Content provided by Jim Huffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Huffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It started with a nickname. Then became a joke. And somehow… a 6-figure DTC brand. In this episode, Ryan Rock shares how Fatboy was born and how he turned culture, community, and UGC into a real business.

Jim sits down with Ryan Rock to tell the unconventional story behind Fatboy - a brand that started as a laugh between friends and ended up hitting six figures. From pop-up marketing to micro-influencer strategy, Ryan breaks down what it really takes to turn momentum into money (without VC money or fancy tactics).

Key Topics Covered:

  • How Fatboy started from an inside joke
  • The early wins and major milestones
  • UGC-first growth and creative content plays
  • Pop-ups, local events, and offline hustle
  • Building clubs and communities around the brand
  • Micro-influencer and word-of-mouth strategy

If you’re thinking about launching a DTC brand — or want to grow without paid ads — this episode is packed with scrappy tactics and founder truths.

Resources:

Additional episodes you might enjoy:

  continue reading

222 episodes

Artwork
iconShare
 
Manage episode 495938744 series 2908431
Content provided by Jim Huffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Huffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It started with a nickname. Then became a joke. And somehow… a 6-figure DTC brand. In this episode, Ryan Rock shares how Fatboy was born and how he turned culture, community, and UGC into a real business.

Jim sits down with Ryan Rock to tell the unconventional story behind Fatboy - a brand that started as a laugh between friends and ended up hitting six figures. From pop-up marketing to micro-influencer strategy, Ryan breaks down what it really takes to turn momentum into money (without VC money or fancy tactics).

Key Topics Covered:

  • How Fatboy started from an inside joke
  • The early wins and major milestones
  • UGC-first growth and creative content plays
  • Pop-ups, local events, and offline hustle
  • Building clubs and communities around the brand
  • Micro-influencer and word-of-mouth strategy

If you’re thinking about launching a DTC brand — or want to grow without paid ads — this episode is packed with scrappy tactics and founder truths.

Resources:

Additional episodes you might enjoy:

  continue reading

222 episodes

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