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From Brick & Mortar to Shopify Success - The Shopify Growth Show (#10)

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Manage episode 493349372 series 2908431
Content provided by Jim Huffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Huffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most brands start online. Robert Nelson did the opposite and it changed everything. He used real-world feedback, military discipline, and pop-up precision to launch a thriving DTC brand.

In this episode, Robert Nelson of Just Mystic shares the unconventional path his brand took to gain traction - starting offline with brick-and-mortar and pop-up activations before ever building a Shopify store. With a Marine mindset and data-driven instincts, Robert explains why starting on the ground gave him an edge online.

Whether you’re validating a product or scaling DTC, this episode shows why doing it the “wrong” way might be exactly right.

Key Topics Covered:

  • Why starting with a physical location validated the product faster
  • How in-person pop-ups revealed customer behavior and pain points
  • The move from offline to Shopify — and what changed
  • Military leadership lessons applied to brand-building
  • Using basic retail economics to unlock higher margins

Follow The Shopify Growth Show for more real founder playbooks - from brick-and-mortar rebels to AI-native operators.

Resources:

Additional episodes you might enjoy:

  continue reading

216 episodes

Artwork
iconShare
 
Manage episode 493349372 series 2908431
Content provided by Jim Huffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Huffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most brands start online. Robert Nelson did the opposite and it changed everything. He used real-world feedback, military discipline, and pop-up precision to launch a thriving DTC brand.

In this episode, Robert Nelson of Just Mystic shares the unconventional path his brand took to gain traction - starting offline with brick-and-mortar and pop-up activations before ever building a Shopify store. With a Marine mindset and data-driven instincts, Robert explains why starting on the ground gave him an edge online.

Whether you’re validating a product or scaling DTC, this episode shows why doing it the “wrong” way might be exactly right.

Key Topics Covered:

  • Why starting with a physical location validated the product faster
  • How in-person pop-ups revealed customer behavior and pain points
  • The move from offline to Shopify — and what changed
  • Military leadership lessons applied to brand-building
  • Using basic retail economics to unlock higher margins

Follow The Shopify Growth Show for more real founder playbooks - from brick-and-mortar rebels to AI-native operators.

Resources:

Additional episodes you might enjoy:

  continue reading

216 episodes

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