PR isn’t just about press releases—it's about telling your story at the right time. In this episode, host Dane Shoemaker sits down with Ronica Cleary, founder of Cleary Strategies and former White House correspondent, to dive into the world of public relations. They discuss the changing media landscape, how social media has reshaped public relations, and why building meaningful relationships with clients and the public is more important than ever. Ronica also offers actionable advice for entrepreneurs, insights into crisis communications, and the importance of repurposing content for maximum visibility. Tune in to learn how PR can help you build your brand and navigate today’s fast-paced media world.

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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

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