In this episode of The Shannon Acheson Show, I sat down with my longtime friend and fellow home blogger Courtenay Hartford of Creekline House and Art & Spaces Photography. We talked about how she went from documenting farmhouse renos “just for fun” to running two separate (and successful) businesses—without chasing trendy growth tactics or selling her soul to the algorithm.

Courtenay shares what it looked like to start small, let things evolve, and carve out a niche that didn’t even exist yet. She talks about the 25-cent moment that changed everything, how she set boundaries early, and why she ditched “perfect” content in favor of real connection. Whether you’re just starting or ready to pivot, this one’s packed with perspective shifts and solid, sustainable advice.