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The Shades of Entrepreneurship™ — Colby Varley: Keeping It Fresh, Cold Chain Logistics & the Agri-Business Hustle

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Manage episode 486800379 series 2882752
Content provided by The Shades of Entrepreneurship™. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shades of Entrepreneurship™ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you turn hands-on experience in logistics into a thriving business that keeps America’s grocery aisles stocked?

In this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Colby Varley, Vice President and Co-owner of ATS Salinas, a 40-year-old logistics firm specializing in refrigerated transportation. From driving trucks to leading operations, Colby shares his full-circle journey in the high-stakes world of perishable produce.

This episode is perfect for entrepreneurs in logistics, food supply, and agri-business—or anyone curious about the behind-the-scenes operations that keep fresh produce moving from farm to table.

Key takeaways from this episode include:

  • The critical role of cold chain logistics in the food supply industry

  • Lessons learned from leading a family-owned logistics business

  • Strategies for providing exceptional customer service and building long-term relationships

  • The importance of specialization in creating a competitive advantage

  • Insights into scaling operations while maintaining quality and reliability

Colby’s story demonstrates that success in agri-business isn’t just about moving products—it’s about mastering operations, prioritizing customers, and staying fresh in a competitive industry.

Support the show Patreon or Donate Today

Subscribe at theshadesofe.com

  continue reading

208 episodes

Artwork
iconShare
 
Manage episode 486800379 series 2882752
Content provided by The Shades of Entrepreneurship™. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shades of Entrepreneurship™ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you turn hands-on experience in logistics into a thriving business that keeps America’s grocery aisles stocked?

In this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Colby Varley, Vice President and Co-owner of ATS Salinas, a 40-year-old logistics firm specializing in refrigerated transportation. From driving trucks to leading operations, Colby shares his full-circle journey in the high-stakes world of perishable produce.

This episode is perfect for entrepreneurs in logistics, food supply, and agri-business—or anyone curious about the behind-the-scenes operations that keep fresh produce moving from farm to table.

Key takeaways from this episode include:

  • The critical role of cold chain logistics in the food supply industry

  • Lessons learned from leading a family-owned logistics business

  • Strategies for providing exceptional customer service and building long-term relationships

  • The importance of specialization in creating a competitive advantage

  • Insights into scaling operations while maintaining quality and reliability

Colby’s story demonstrates that success in agri-business isn’t just about moving products—it’s about mastering operations, prioritizing customers, and staying fresh in a competitive industry.

Support the show Patreon or Donate Today

Subscribe at theshadesofe.com

  continue reading

208 episodes

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