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In this episode of the Sewing Social podcast, host Gemma Daly interviews Emma, the founder of Cinnamon Daisy, a brand known for its size-inclusive sewing patterns.

Emma opens up about her journey from struggling with sewing to rediscovering her passion during the pandemic.

They discuss the role of sustainability in sewing pattern design, the challenges of running a small business, and the joy of empowering the sewing community.

Emma also shares her design philosophy, focused on body inclusivity and comfort, along with exciting plans for new collaborations and sewing patterns.

Key Takeaways:

• Emma started Cinnamon Daisy to create size-inclusive sewing patterns.
• Sewing was not an easy skill for Emma to learn initially.
• Sustainability is a core value in Emma's business practices.
• Emma designs patterns based on what is missing in her own wardrobe.
• The Poppy pattern includes a fitting guide for better customisation.
• Emma aims to empower individuals to feel good in their bodies through sewing.
• Running a small business is challenging, especially as a one-person operation.
• Emma is self-taught in pattern grading and digitisation.
• Future plans include a pattern in the Tauko magazine.

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Guest details:

Instagram: @cinnamondaisystudio

Website: www.cinnamondaisystudio.com

Tiktok: Cinnamon Daisy Studio

Youtube: @cinnamondaisystudio

Chapters

00:00 Introduction to Cinnamon Daisy and Emma's Journey

06:23 The Evolution of Sewing Skills and Passion

11:18 Sustainability in Pattern Making

15:12 Designing for Body Inclusivity

18:32 Challenges and Rewards of Running a Business

28:36 Future Plans and Collaborations