Highlights From The Episode:

• Mark, Mike, and Sophie take you on an exciting journey through the realms of SEO, branding, and podcasting.
• The trio emphasized the importance of transparency in SEO practices, illustrating how it can build trust with clients, attract more business, and nurture lasting client relationships.

SEO Discussion With Mark Luckenbaugh & Sophie Allen

0:00 Introduction

01:49 Halloween sale discussion

03:52 Q4 Webinar Recap

07:04 Discussion on the impact of digital brand building on rankings.

13:09 SEO Mad Scientist Update: Ongoing topical relevance testing for content.

16:15 Content Generation tools

18:35 New PR tests and the effectiveness of press releases for SEO.

34:30 Emphasis on the importance of SEO testing for insights into effective strategies.

35:35 Discussion on the benefits of transparent SEO practices for building client trust.

36:12 Importance of effective sales strategies and providing clients with clear roadmaps.

36:43 Challenges in maintaining client relationships, including changing account managers.

49: 47 Failing Forward in SEO

Recent SEO News

• Check your business attributes – there are reports of Google auto-updating these
• Ad serving and spending bugs reported recently, so check your ad accounts!