Happy Libra Season! In this episode, we’re diving deep into Libra season, which spans from September 23rd to October 23rd. Libra brings with it a wave of harmony, cooperation, and connection—perfect for entrepreneurs looking to bring more flow and alignment into their businesses, whether you're just starting out, growing, or scaling.

This episode guides you through how to work with the powerful energy of Libra. As we explore the mythology, archetypes, and shadow sides of this sign, you'll learn how to balance fairness and partnerships in your professional life. With examples from real-life Libra Serena Williams and fictional Libra Leslie Knope, you’ll gain relatable insights into how Libra energy can elevate your business strategies.

Entrepreneurship doesn’t have to be lonely. Use Libra season to build your own “Royal Court” of support. Surround yourself with mentors, partners, or mastermind groups who can help you thrive.

Key Takeaways:

• Libra’s Archetype: The Peacemaker/Diplomat, symbolized by the scales, represents balance, fairness, and partnerships.
• Real-Life Libra Energy: Serena Williams embodies the traits of grace, diplomacy, and fairness, both on and off the tennis court.
• Fictional Example: Leslie Knope from Parks and Recreation showcases Libra’s love for community, justice, and cooperation.
• Libra’s Shadow Side: Be mindful of indecisiveness, people-pleasing, and superficial solutions during this season.

Action Steps Based on Your Business Stage:

1. Just Starting Out? Focus on partnerships and aligning your branding with your core values. This is a great time to refine your brand visuals and messaging.
2. Growing Your Business? Strengthen connections with clients and partners, create win-win scenarios, and foster collaboration through feedback and referral incentives.
3. Scaling Your Business? Refine your systems and processes to ensure they are not only functional but also aesthetically pleasing, creating a seamless workflow.

Resources Mentioned:

• Building a StoryBrand by Donald Miller – for refining your brand messaging and connecting with your audience.

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