This text is a transcript from the SDM show, a podcast hosted by Rob Cairns, who is joined by Bridget Willard for their monthly marketing segment. The episode specifically focuses on the importance of publishing on LinkedIn, particularly for businesses in the B2B sector. Bridget emphasizes the benefits of publishing articles on the platform for visibility, thought leadership, brand authority, and off-page SEO, noting its relevance for reaching decision-makers and C-suite executives. They also briefly discuss the difference between posting and publishing on LinkedIn, the value of building genuine relationships over intrusive sales tactics, and mention upcoming book releases by both Bridget (co-authored with Warren Laine-Naida) and Rob.