#245 Jacquelyn Berney - You Don’t Need To Chase Likes To Build Trust The Scott Townsend Show podcast

#245 Jacquelyn Berney - You Don’t Need To Chase Likes To Build Trust

1d ago 45:23

Content provided by Scott Townsend. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Townsend or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of The Scott Townsend Show, I reconnect with longtime friend and marketing leader Jacqueline Lamar Berney, President of VI Marketing and Branding in Oklahoma City. Jacqueline—an accomplished marketer, community leader, and trustee for the Oklahoma City Museum of Art—joins me for a thoughtful and energizing conversation about authenticity, personal branding, and the strange new world of LinkedIn advice.

Jacqueline and I unpack a recent post she wrote that began with the bold opener: “LinkedIn advice is worthless.” That hook sparked a deep dive into why people chase engagement, how AI-generated posts are changing the platform, and why contradictory “thought leadership” leaves people confused rather than helped.

They talk about the “Harvard Trust Triangle,” what it means to have a “wobble” in how others perceive your empathy, logic, or authenticity, and how to show up as your real self without oversharing. Jacqueline also reflects on the evolution of LinkedIn—from résumé site, to networking hub, to something that sometimes feels like Tinder-for-business.

Together, we explore:

Whether authenticity is still possible in an algorithm-driven world
How personal brands are built (whether you mean to build one or not)
Why trend-chasing feels hollow
How to genuinely help people without turning into an “influencer”

It’s a smart, funny, and honest conversation about the tension between being yourself and performing yourself online—and why showing up with integrity still matters.

Support the show

I ♥ my podcast host @Buzzsprout. This link will get us both a $20 credit if you upgrade! https://www.buzzsprout.com/?referrer_id=1087190

The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2

Resources and Links
--------------------------------------------
My contact info:
LinkedIn https://bit.ly/2ZZ4qwe
Twitter https://bit.ly/3enLDQa
Facebook https://bit.ly/2Od4ItO
Instagram https://bit.ly/2ClncWl
Send me a text: 918-397-0327
Executive Producer: Ben Townsend
Creative Consultant: Matthew Blue Townsend
Shot with a 1080P Webcam with Microphone, https://amzn.to/32gfgAu
Samson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack
https://amzn.to/3TIbACe
Voice Actor: Britney McCullough
Logo by Angie Jordan https://blog.angiejordan.com/contact/
Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar

Chapters

1. #245 Jacquelyn Berney - You Don’t Need To Chase Likes To Build Trust (00:00:00)

2. Guest Intro And Background (00:02:59)

3. The LinkedIn Post That Sparked Debate (00:05:19)

4. Authenticity Versus Contrarian Clickbait (00:08:19)

5. The Trust Triangle Explained (00:11:19)

6. Authenticity, Transparency, And Social Norms (00:16:12)

7. How LinkedIn Changed And Why It’s Messy (00:20:02)

8. Can You Build A Real Personal Brand (00:25:42)

9. What A Brand Really Promises (00:31:22)

10. AI, Plagiarism, And Credibility Online (00:36:02)

11. Discernment, Time, And Earning Trust (00:41:52)

245 episodes