In this episode of the Science Marketer podcast, Susanna Harris discusses the importance of building communities within the scientific field, sharing her journey with PhD Balance and how it evolved into a supportive network for scientists. She emphasizes the need for authentic engagement, understanding the motivations of scientists, and the role of metrics in maintaining community engagement. Susanna also provides insights on choosing the right platforms for community building and offers advice for marketers looking to connect with scientists effectively.

Chapters:

00:00 How Susanna Harris became interested in communities
03:18 How PhD Balance turned into a real community
09:11 How PhD Balance turned into a real community
12:51 What community building looks like at Breakout Ventures
16:18 How to attract the right people to your community
18:58 Keeping a community engaged over time
21:57 The best channels for reaching scientists
29:22 One piece of advice for marketers engaging scientists
32:20 Recommended reading for community builders

🤝 To connect with Susanna:

• Breakout Ventures' website (https://breakout.vc)
• LinkedIn (https://www.linkedin.com/in/susannalharris/)

🎤 To connect with Joachim Eeckhout, host of the podcast:

• LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
• Contact form (https://www.thesciencemarketer.com/contact/)

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