Wild Willie kicks off the episode with guest Bobby Hillz (BHillz) and The Scene Project crew. BHillz shares his musical journey, family influences, and how music acts as emotional therapy and a production tool. They discuss industry challenges, digital connections, and live performances' significance. BHillz talks about media formats, open mic showcases, and COVID's impact on live shows. The episode explores BHillz's creative process, authenticity, AI's role, and staying grounded. He reflects on songs "High Off Money" and "Love Too Much," discussing music's life impact and international ties. The episode concludes with insights on networking, promoting content, and future collaborations. (0:00) Introduction of guest Bobby Hills (BHillz) (0:31) Overview and reintroduction of The Scene Project hosts (1:50) BHillz's musical journey and family influences (4:31) The role of music: emotional therapy to production frequencies (7:49) Challenges in the music industry and digital connections (9:22) Bobby Hills' media formats and live performance importance (11:28) Independent artist growth and hip hop performance norms (17:27) Live performance risks and artist experiences (19:50) Open mic showcases and audience dynamics (21:00) COVID's impact on live shows and Behind the Streams show format (22:27) Introduction to Bobby Hills' music and song "High Off Money" (27:16) BHillz's musical inspiration and creative process (30:27) Music industry vs. creativity and role of inspiration (34:22) AI influence on music and authenticity in performances (45:25) Staying grounded with honest feedback (46:11) "Love Too Much" backstory and song discussion (54:11) Music's impact on life and international connections (58:09) Persistence in content creation and podcast evolution (1:00:21) Audience engagement and going live commitment (1:02:22) Networking in non-major markets and streaming consistency (1:06:24) Promoting content with reels and introduction to "Envy" (1:12:03) "Envy" song reflections and creative insights (1:14:21) Live stream invitations and value of live music (1:16:41) Music industry challenges and supporting the scene (1:17:23) Future collaborations, event planning, and digital legacy (1:24:20) Networking, success stories, and authenticity in media (1:28:30) Production improvements and mental health show preview (1:30:09) Supporting and following The Scene Projects (1:30:56) Scheduling interviews and closing remarks