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169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
Manage episode 520068785 series 3364060
Send us a text! (Your number stays private)
You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make when aesthetics outweigh strategy and share a quick-check framework to ensure your homepage passes the three-second test!
02:14 – Real-life restaurant website mistakes and missed opportunities
05:51 – Identifying your homepage’s primary purpose for maximum impact
07:20 – Crafting clear navigation and messaging for your ideal customer
10:33 - Common homepage mistakes to avoid (and what to do instead)
15:54 – What you can do today to improve your homepage
Links & Resources:
- Watch this episode on YouTube
- Follow me on Instagram @kristendoyle.co
- Check out my Everything Page: a one-stop shop for savvy selling!
- The Savvy Seller Collective
- Join my private Facebook community: Savvy Teacher Sellers
- More resources for growing your TPT business
- Rate & review The Savvy Teacher Seller on Apple Podcasts
Show Notes: https://kristendoyle.co/episode169
Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.
➡️ Take the quiz at savvyquiz.com
Check out my Everything Page at https://kristendoyle.co/everything
176 episodes
Manage episode 520068785 series 3364060
Send us a text! (Your number stays private)
You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make when aesthetics outweigh strategy and share a quick-check framework to ensure your homepage passes the three-second test!
02:14 – Real-life restaurant website mistakes and missed opportunities
05:51 – Identifying your homepage’s primary purpose for maximum impact
07:20 – Crafting clear navigation and messaging for your ideal customer
10:33 - Common homepage mistakes to avoid (and what to do instead)
15:54 – What you can do today to improve your homepage
Links & Resources:
- Watch this episode on YouTube
- Follow me on Instagram @kristendoyle.co
- Check out my Everything Page: a one-stop shop for savvy selling!
- The Savvy Seller Collective
- Join my private Facebook community: Savvy Teacher Sellers
- More resources for growing your TPT business
- Rate & review The Savvy Teacher Seller on Apple Podcasts
Show Notes: https://kristendoyle.co/episode169
Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.
➡️ Take the quiz at savvyquiz.com
Check out my Everything Page at https://kristendoyle.co/everything
176 episodes
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