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EP318: Data-Driven Branding: How to Build a Personal Brand That Gets Clients with Danielle Smyth

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Manage episode 494057292 series 3343278
Content provided by Janine Kelbach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janine Kelbach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of The Savvy Scribe Podcast, host Janine Kelbach welcomes Danielle Smyth, founder of Wordsmyth Creative Content Marketing, to explore the power of data-driven branding. They dive into strategies for building a compelling personal brand that attracts clients.

How to Build a Personal Brand That Gets Clients
Key Topics Covered:

  • Building with Strategy, Not Just Style:
    Danielle shares how her company leverages data to guide marketing efforts that focus on client acquisition, not just social media metrics.
  • Realistic Marketing Timelines:
    Understand the timeframe needed to see results—expect 3+ months for new efforts, and up to a year for purely organic strategies.
  • Ad Strategies That Work:
    Learn why Google Ads often outperform Facebook and LinkedIn for service providers and B2B marketing.
  • Crafting a Strong Personal Brand:
    The importance of consistent messaging, niche specialization, and showing up as a professional to stand out in a crowded market.
  • Avoiding Freelance Pitfalls:
    Danielle emphasizes the need for freelancers to “think bigger” and present themselves as business owners, not just writers.
  • Navigating SEO in the Age of AI:
    With Google’s AI overviews changing the search landscape, traditional SEO is still valuable but evolving. Local SEO and visible bylines offer practical alternatives.
  • Effective Client Acquisition Strategies:
    • Getting published on high-authority websites
    • Using newsletters like Substack to build a following
    • Leveraging LinkedIn and direct email outreach

About Danielle:
Danielle is a marketer with a focus on content and SEO. She owns Wordsmyth Creative Content Marketing LLC and serves clients across many industries as a data-driven marketing consultant. She works with her team t

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

  continue reading

310 episodes

Artwork
iconShare
 
Manage episode 494057292 series 3343278
Content provided by Janine Kelbach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janine Kelbach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of The Savvy Scribe Podcast, host Janine Kelbach welcomes Danielle Smyth, founder of Wordsmyth Creative Content Marketing, to explore the power of data-driven branding. They dive into strategies for building a compelling personal brand that attracts clients.

How to Build a Personal Brand That Gets Clients
Key Topics Covered:

  • Building with Strategy, Not Just Style:
    Danielle shares how her company leverages data to guide marketing efforts that focus on client acquisition, not just social media metrics.
  • Realistic Marketing Timelines:
    Understand the timeframe needed to see results—expect 3+ months for new efforts, and up to a year for purely organic strategies.
  • Ad Strategies That Work:
    Learn why Google Ads often outperform Facebook and LinkedIn for service providers and B2B marketing.
  • Crafting a Strong Personal Brand:
    The importance of consistent messaging, niche specialization, and showing up as a professional to stand out in a crowded market.
  • Avoiding Freelance Pitfalls:
    Danielle emphasizes the need for freelancers to “think bigger” and present themselves as business owners, not just writers.
  • Navigating SEO in the Age of AI:
    With Google’s AI overviews changing the search landscape, traditional SEO is still valuable but evolving. Local SEO and visible bylines offer practical alternatives.
  • Effective Client Acquisition Strategies:
    • Getting published on high-authority websites
    • Using newsletters like Substack to build a following
    • Leveraging LinkedIn and direct email outreach

About Danielle:
Danielle is a marketer with a focus on content and SEO. She owns Wordsmyth Creative Content Marketing LLC and serves clients across many industries as a data-driven marketing consultant. She works with her team t

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!

Support the show

FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”

If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

  continue reading

310 episodes

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