#150 – GST XIX: How Effectively Mapping Relationships Is Central To Growing Revenue Within Your Key Accounts W/ Dr Ryan O’Sullivan The Sales Transformation podcast

The Sales Transformation Podcast « »

#150 – GST XIX: How effectively mapping relationships is central to growing revenue within your key accounts w/ Dr Ryan O’Sullivan

7M ago 34:48

Content provided by Consalia Marketing and Consalia Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consalia Marketing and Consalia Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on The Sales Transformation Podcast we have Dr Ryan O’Sullivan’s talk from Global Sales Transformation XIX – his second time speaking at a GST event!

Ryan, Global Account Manager at Introhive, explains how he came to be interested in the subject of relationship mapping, which eventually led to writing his new book: Building B2B Relationships. Understanding the full network of relationships in both your and a client’s organisations, he argues, can lead to exponential revenue growth via discovering new ways to multi-thread different service lines.
If you’d like to hear more from Ryan, he will be joining NTT’s Julia Munn and our own Dr Phil Squire for a free webinar at 16:00 GMT on 13th February. Sign up below:

https://us02web.zoom.us/webinar/register/2317382540925/WN_Eq8wVcBbRDu8atp_iJrG2w

Highlights include:

[00:43] – A rude awakening to neglecting relationships with senior management
[04:21] – The key stats behind the importance of existing relationships
[22:15] – Outperform your competitors with multi-threading

NOTE: This talk contains visual elements. You can watch over on our YouTube channel for the full experience!

https://youtu.be/BlJe6Kt7xR4

Ryan’s book, Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business, is available to buy on Amazon.

Connect with Philip Squire on LinkedIn

Connect with Ryan O'Sullivan on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

187 episodes