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The Missing Link Between Sales Playbooks and Performance

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Manage episode 496110731 series 3030509
Content provided by The Sales Readiness Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Sales Readiness Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the latest episode of The Sales Readiness Podcast, our host Ray Makela, Managing Director of Talent Development at SBI, is joined by Charlie Dorrier, Director of Training at SBI, to explore the gap between building playbooks and using them to drive results.

They dive into recent research on manager enablement, the pitfalls that cause playbooks to fail, and the tactics top-organizations are using to drive real change.

Key Takeaways:

· A well-designed playbook without enablement is just noise.

· Executive sponsorship is essential for adoption and impact.

· AI presents an opportunity to deliver playbook insights directly into the sellers workflow.

  continue reading

110 episodes

Artwork
iconShare
 
Manage episode 496110731 series 3030509
Content provided by The Sales Readiness Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Sales Readiness Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the latest episode of The Sales Readiness Podcast, our host Ray Makela, Managing Director of Talent Development at SBI, is joined by Charlie Dorrier, Director of Training at SBI, to explore the gap between building playbooks and using them to drive results.

They dive into recent research on manager enablement, the pitfalls that cause playbooks to fail, and the tactics top-organizations are using to drive real change.

Key Takeaways:

· A well-designed playbook without enablement is just noise.

· Executive sponsorship is essential for adoption and impact.

· AI presents an opportunity to deliver playbook insights directly into the sellers workflow.

  continue reading

110 episodes

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