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How to Build Sales Relationships in 2025

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Manage episode 505519823 series 3340622
Content provided by Mark Hunter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Hunter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The time to invest in relationships is now. Jessica Robertson, the CRO of Orbb, shares her perspective on the future of sales strategies in 2025, where accessing the right leads and decision-makers is a growing challenge. As traditional playbooks become obsolete, Jess underscores the need for businesses to deeply understand their Ideal Customer Profile (ICP) and adapt to the evolving landscape by prioritizing buyer intent and leveraging trusted connections. Jess draws attention to the critical role that investors, advisors, and company alumni play in mapping out these invaluable connections, offering a roadmap for sales teams navigating this new era.

Together, Mark and Jessica explore the potential of integrating first-party and third-party data to maximize sales relationships. By systematically identifying and prioritizing key connections—such as those formed through career and education overlaps or social sentiment.

👤 About the Guest

Jessica Robertson is the CRO at Orbb, a relationship AI platform creating a warm path to accounts.

👀 Read the BLOG for today’s episode here.

  continue reading

122 episodes

Artwork
iconShare
 
Manage episode 505519823 series 3340622
Content provided by Mark Hunter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Hunter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The time to invest in relationships is now. Jessica Robertson, the CRO of Orbb, shares her perspective on the future of sales strategies in 2025, where accessing the right leads and decision-makers is a growing challenge. As traditional playbooks become obsolete, Jess underscores the need for businesses to deeply understand their Ideal Customer Profile (ICP) and adapt to the evolving landscape by prioritizing buyer intent and leveraging trusted connections. Jess draws attention to the critical role that investors, advisors, and company alumni play in mapping out these invaluable connections, offering a roadmap for sales teams navigating this new era.

Together, Mark and Jessica explore the potential of integrating first-party and third-party data to maximize sales relationships. By systematically identifying and prioritizing key connections—such as those formed through career and education overlaps or social sentiment.

👤 About the Guest

Jessica Robertson is the CRO at Orbb, a relationship AI platform creating a warm path to accounts.

👀 Read the BLOG for today’s episode here.

  continue reading

122 episodes

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