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50: Engagement In Your Sales Funnel

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Manage episode 406941693 series 2530772
Content provided by Aaron Weiche. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Weiche or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies:

1. Are you easy to work with?

2. Do you work how your customers want you to work?

I look at what makes for good CTAs, that appeal to all levels of engagement.

  • Questions - live chat, web-to-text
  • Get updates - email newsletters, podcasts, blog content, social
  • Demos - recorded, live, interactive
  continue reading

50 episodes

Artwork

50: Engagement In Your Sales Funnel

The SaaS Venture

22 subscribers

published

iconShare
 
Manage episode 406941693 series 2530772
Content provided by Aaron Weiche. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Weiche or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies:

1. Are you easy to work with?

2. Do you work how your customers want you to work?

I look at what makes for good CTAs, that appeal to all levels of engagement.

  • Questions - live chat, web-to-text
  • Get updates - email newsletters, podcasts, blog content, social
  • Demos - recorded, live, interactive
  continue reading

50 episodes

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