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39: Positioning - "Why Choose You?"

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Manage episode 340574439 series 2530772
Content provided by Aaron Weiche. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Weiche or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

A recent tweet from B2B SaaS positioning expert and author April Dunford had the takeaway of "why choose you?" from your product demo. Aaron and Darren discuss positioning in your product demo, messaging, and marketing. In a crowded market with many solutions and choices, you need to understand and leverage what makes you unique and win in competitive comparisons.

Here is April's Twitter thread.

  continue reading

50 episodes

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39: Positioning - "Why Choose You?"

The SaaS Venture

22 subscribers

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Manage episode 340574439 series 2530772
Content provided by Aaron Weiche. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Weiche or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

A recent tweet from B2B SaaS positioning expert and author April Dunford had the takeaway of "why choose you?" from your product demo. Aaron and Darren discuss positioning in your product demo, messaging, and marketing. In a crowded market with many solutions and choices, you need to understand and leverage what makes you unique and win in competitive comparisons.

Here is April's Twitter thread.

  continue reading

50 episodes

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