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Why Small Podcasts Make The Most Money | Steven Bartlett is Broke, Ads vs. Services, and the Business Model That Makes You Rich

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Manage episode 509089206 series 2181720
Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast.

👉 https://mailchi.mp/podcastprinciples.com/script

“The biggest podcasts don’t make the most money.”

In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants.

We cover the real drivers of podcast revenue:

-audience value (specificity over size),

-monetization models (services vs. sponsorships),

-and business structure.

I run quick math on a top show’s public numbers, then show the path for creators who want profits without being ad-dependent.

__________________________________________________

0:01 - Why LinkedIn is a goldmine (if you use it right)

0:21 - Play #1: Stop “selling,” educate instead

2:09 - Play #2: Don’t rely on one platform, ecosystems, not funnels

3:18 - Our numbers

4:38 - Play #3: Partnerships

7:05 - Keep partners sending leads: meaningful thanks > tiny commissions

7:36 - Episode wrap-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 509089206 series 2181720
Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast.

👉 https://mailchi.mp/podcastprinciples.com/script

“The biggest podcasts don’t make the most money.”

In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants.

We cover the real drivers of podcast revenue:

-audience value (specificity over size),

-monetization models (services vs. sponsorships),

-and business structure.

I run quick math on a top show’s public numbers, then show the path for creators who want profits without being ad-dependent.

__________________________________________________

0:01 - Why LinkedIn is a goldmine (if you use it right)

0:21 - Play #1: Stop “selling,” educate instead

2:09 - Play #2: Don’t rely on one platform, ecosystems, not funnels

3:18 - Our numbers

4:38 - Play #3: Partnerships

7:05 - Keep partners sending leads: meaningful thanks > tiny commissions

7:36 - Episode wrap-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

  continue reading

200 episodes

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