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[KEYNOTE] - How to Turn Any Business into a Profitable Podcast

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Manage episode 513377776 series 2181720
Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most pros chase guests, virality, and sponsors. This keynote flips it.

I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing.

📌 Jump In Here:

0:00 - Beginning

0:35 - Origin story

2:45 - Best Buy haul → first pod

4:22 - First guest → Upwork idea

6:30 - First $80 win

8:12 - “Are you the podcast guy?” → $5K

9:30 - Run your pod like a business

10:58 - Plan

11:43 - Podcasts as content systems

13:03 - The 4-5-1 system

13:53 - Case study: Yuri

17:46 - Biggest mistake for newcomers

19:05 - Ask your audience

20:08 - Month-5 inflection

21:23 - Intentionality exercise

23:28 - Monetization case: Dave & Paul

26:03 - The B2 framework: Beliefs → Behaviors

28:50 - Packaging that attracts/repels (examples)

30:10 - My results with 4-5-1

30:45 - Connect + Q&A

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 513377776 series 2181720
Content provided by Ryan R. Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryan R. Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most pros chase guests, virality, and sponsors. This keynote flips it.

I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing.

📌 Jump In Here:

0:00 - Beginning

0:35 - Origin story

2:45 - Best Buy haul → first pod

4:22 - First guest → Upwork idea

6:30 - First $80 win

8:12 - “Are you the podcast guy?” → $5K

9:30 - Run your pod like a business

10:58 - Plan

11:43 - Podcasts as content systems

13:03 - The 4-5-1 system

13:53 - Case study: Yuri

17:46 - Biggest mistake for newcomers

19:05 - Ask your audience

20:08 - Month-5 inflection

21:23 - Intentionality exercise

23:28 - Monetization case: Dave & Paul

26:03 - The B2 framework: Beliefs → Behaviors

28:50 - Packaging that attracts/repels (examples)

30:10 - My results with 4-5-1

30:45 - Connect + Q&A

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

  continue reading

200 episodes

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