In part two of this episode, host Rum Ekhtiar continues his conversation with Garrett Star, who leads Global Business Development at Intuit. They dive deeper into the art of partnerships, networking, and what truly sets successful pitches apart in a world where agency offerings can often feel commoditized. Garrett shares insights on his transition from agency life to the brand side, explaining the key differences in how pitches are evaluated from the other side of the table. He also discusses why building strong relationships is critical to winning business, how responsiveness and account hygiene impact client perception, and the importance of raising the bar for both teams and partners. Tune in to learn what it takes to build lasting relationships that drive success in business development.

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