In this episode, Rum reunites with Molly Dobbins, SVP at Burson, and Jen Langione, Director of Global Communications at Mastercard, two standout members from his original Ruder Finn Radius practice. They trace their journeys from junior “ET” hires to seasoned professionals—covering the “war room” style of collaboration, the art of headline-driven pitch decks, and the importance of giving younger team members direct exposure to high-level work. Along the way, they discuss how storytelling frameworks, data-driven insights, and a relentless commitment to going “beyond the brief” propelled them toward major wins.

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