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From Basic to Beautiful: Heath Perkins on Elevating RTO with Quality Rugs
Manage episode 471817885 series 3390181
Enjoy the world of quality rugs in the rent-to-own industry as Heath Perkins of Daylan Rug Company shares the remarkable journey of bringing fashion-forward floor coverings to a market once dominated by afterthought accessories.
When Daylan first approached the rent-to-own sector over a decade ago, they encountered a surprising reality: most stores were content with basic, low-quality rugs that did little to enhance their showrooms. "Fashion was not even in the conversation," Heath recalls, describing how some dealers would simply request "12 rugs" without any concern for style, color, or quality. What followed was an education campaign that would revolutionize how rental dealers approach accessories.
The secret to Daylan's success has been convincing rental operators that their customers desire the same quality and style found in mainstream furniture retailers. By investing just $20-25 more per rug, stores can access products that dramatically improve showroom aesthetics, boost furniture sales, and—crucially for the rental model—withstand multiple rental cycles. These aren't just pretty accessories; they're strategic sales tools that highlight furniture and create cohesive room designs that customers can envision in their homes.
Perhaps most exciting is Daylan's embrace of truly washable rugs, now the most searched rug-related term online. Using special backing technology, these innovative products can be machine-washed or simply hosed down in a driveway with dish soap, making them ideal for the rental market where reconditioning returned items is essential. As Heath demonstrates, a quick clean leaves them looking "brand new" and ready for the next customer.
Looking to elevate your showroom experience and offer customers the quality they deserve? Contact Heath directly at [email protected] to connect with your local sales representative and discover how Daylan's extensive collection of 1,500+ designs can transform your rental business.
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Chapters
1. Introduction to Heath Perkins from Dayland (00:00:00)
2. Early Challenges in the RTO Market (00:02:59)
3. Fashion Forward: Elevating Rug Standards (00:06:48)
4. Making Stores Look Better with Quality (00:11:31)
5. The Washable Rug Revolution (00:15:17)
6. Cleaning Tips and Final Thoughts (00:20:27)
87 episodes
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