Jason Yanowitz On The New Era Of Attention, Creators, And Media The Rollup podcast

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Jason Yanowitz on The New Era of Attention, Creators, and Media

1d ago 58:40

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Jason Yanowitz, co-founder of Blockworks, joins us today to unveil his frameworks for how crypto media has evolved into multi-million dollar information empires.

We discussed:

- Why Crypto CPMs Are Higher Than Trad Media

- The "Messy Middle" That Kills Most Media Companies

- How The House-of-Brands Strategy Really Works

- Why People Follow Personalities, Not Publications

- Onchain IPOs: The Future of Media Exits?

- Using AI To Systemize Your Business

We also covered the new age of attention, mediums of content, and how Jason is thinking about the future of tokenizing real companies.

Let's get into it.

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Timestamps

00:00 Intro

00:54 Magic Ad

01:22 Starknet Ad

01:47 Yanowitz’s Crypto Niche Journey

06:30 Monetizing Media Companies

11:28 New Crypto Media Era

18:51 Locking Media Edge

24:18 Maintaining Audience Integrity

26:59 Media Exit Plans

29:42 SummerFi Ad

30:23 Mantle Ad

31:04 IPOsOnchain

36:43 Institutional Media Opportunities

41:51 People vs Brands

45:34 Long-Form vs Short-Form Content

51:10 A New Medium For Content

54:10 Permissionless Plug

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