In this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams.
Key Topics:
RevvedUP 2025: Heather announces the upcoming event designed for CEOs and C-suite leaders to discuss data-driven enterprise value.
Fusable’s Transformation:

• Fusable’s evolution from a media company to a data-focused organization.
• Reilly describes the brand's history, customer relationships, and the company's focus on data integration to improve client outcomes.

Challenges and Opportunities as a "110-Year-Old Startup":

• Adopting a culture that embraces both legacy strengths and modern innovation.
• Transitioning from a media-centered model to a "data-first" company, driving relevance in clients' operational workflows.

Strategic Pilots and ROI:

• Matt emphasizes piloting before scaling. A recent pilot achieved a 10x ROI, demonstrating the potential of Fusable’s integrated data approach.
• The pilot's success led to full-scale implementation and improved data accessibility for clients.

Customer Success and Sales:

• Fusable’s shift from "selling data by the pound" to offering tailored data solutions.
• Cross-functional teams focus on customer needs, providing a unified experience across data assets and support.

Data Ethics and Security Concerns:

• Privacy, security, and data ethics are priorities, especially as Fusable integrates advanced AI capabilities.
• Concerns include the risks of data misuse and the necessity for robust security protocols.

Talent and Cultural Alignment:

• Importance of building a workforce aligned with Fusable’s growth vision.
• Reilly's approach to talent development through the "Fusable Academy" ensures employees adapt to the company's data-first strategy.

Advice for CEOs: For leaders navigating data transformation, Matt underscores starting with client-driven pilots and incremental improvements.
About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://www.revenueroomconnect.com