In this episode, Heather Holst-Knudsen and Matt Reilly discuss the transformation of Fusable, a 110-year-old data-driven business spun off from Randall-Reilly. Matt shares insights on leading a legacy business into a new era with a startup mentality, the integration of data and AI for competitive advantage, and the importance of aligning with customer needs. They also cover RevvedUP 2025, an invitation-only event for CEOs and revenue-critical teams.
Key Topics:
RevvedUP 2025: Heather announces the upcoming event designed for CEOs and C-suite leaders to discuss data-driven enterprise value.
Fusable’s Transformation:

• Fusable’s evolution from a media company to a data-focused organization.
• Reilly describes the brand's history, customer relationships, and the company's focus on data integration to improve client outcomes.

Challenges and Opportunities as a "110-Year-Old Startup":

• Adopting a culture that embraces both legacy strengths and modern innovation.
• Transitioning from a media-centered model to a "data-first" company, driving relevance in clients' operational workflows.

Strategic Pilots and ROI:

• Matt emphasizes piloting before scaling. A recent pilot achieved a 10x ROI, demonstrating the potential of Fusable’s integrated data approach.
• The pilot's success led to full-scale implementation and improved data accessibility for clients.

Customer Success and Sales:

• Fusable’s shift from "selling data by the pound" to offering tailored data solutions.
• Cross-functional teams focus on customer needs, providing a unified experience across data assets and support.

Data Ethics and Security Concerns:

• Privacy, security, and data ethics are priorities, especially as Fusable integrates advanced AI capabilities.
• Concerns include the risks of data misuse and the necessity for robust security protocols.

Talent and Cultural Alignment:

• Importance of building a workforce aligned with Fusable’s growth vision.
• Reilly's approach to talent development through the "Fusable Academy" ensures employees adapt to the company's data-first strategy.

Advice for CEOs: For leaders navigating data transformation, Matt underscores starting with client-driven pilots and incremental improveme

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT REVENUE ROOM™ CONNECT

Revenue Room™ Connect is a high-trust membership network for growth-minded executives in media, events, data, and B2B platforms. It’s where forward-thinking leaders align around what actually drives revenue—with curated content, peer exchange, and exclusive access to frameworks, events, and executive insights. Join to connect with others solving the same challenges you are. Create your free profile at https://www.revenueroomconnect.com.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digi...