Here are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:
Title: Developing a Single Source of Revenue Truth in Complex Data Environments
Key Topics Covered:
- Introduction to the concept of a single source of truth (SSOT) for revenue data
- Value creation and tracking through SSOT implementation
- Steps for developing SSOT tools and technology
- Common pitfalls to avoid when implementing an SSOT strategy
- Importance of "right data in, right data out" approach
Main Points:
1. Definition of SSOT: A centralized platform containing trustworthy, clean, and meaningful data from across the organization.
2. Benefits of implementing an SSOT:
- Improved operational efficiency
- Increased revenues and customer retention
- Enhanced employee satisfaction
- Better cost predictability
3. Key components of a successful SSOT strategy:
- Cross-functional team involvement
- Focus on quick wins and iterative implementation
- Clear communication across the organization
- Agreement on definitions and success metrics
4. Technology considerations:
- Data warehouse
- Data extraction and cleansing tools
- Data access and management layer
- Visualization tools
- Predictive ML/AI capabilities
5. Common pitfalls to avoid:
- Starting too big or trying to tackle everything at once
- Letting IT own the strategy instead of business leaders
- Disagreement on data definitions
- "Once and done" mentality
6. Importance of aligning SSOT with stakeholder goals:
- Mapping data needs for investors, C-suite executives, and functional teams
- Prioritizing based on current business needs and urgency
7. "Right data in, right data out" concept:
- Focus on meaningful, actionable data
- Avoid tracking everything, which can jeopardize long-term value
Presenters:
- Heather Holst-Knudsen, CEO of H2K Labs
- Chad Rose, CEO of InsightOut and Treehouse Technology
Key Takeaway: Implementing a single source of truth for revenue data can drive significant value creation across media and event organizations, but requires careful planning, stakeholder alignment, and an iterative approach to be successful.
Interested in joining Revenue Room™ Connect

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT REVENUE ROOM™ CONNECT

Revenue Room™ Connect is a high-trust membership network for growth-minded executives in media, events, data, and B2B platforms. It’s where forward-thinking leaders align around what actually drives revenue—with curated content, peer exchange, and exclusive access to frameworks, events, and executive insights. Join to connect with others solving the same challenges you are. Create your free profile at https://www.revenueroomconnect.com.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digi...