In this powerful and wide-ranging conversation, Heather Holst-Knudsen sits down with Blair LaCorte—Founder and Managing Director of LaCorte Ventures —to unpack what truly drives performance, transformation, and long-term success in business and in life.

Blair has led and scaled companies across aviation, entertainment, AI, private equity, and tech. He’s built the world’s largest private charter airline, run the global leader in live event production, navigated major turnarounds, and coached some of the highest-performing CEOs in the country. But what makes this episode extraordinary is his radical clarity about why businesses win—and why leaders fail.

Together, Heather and Blair dive into the essential truths leaders often overlook:
how to identify the “one thing” that matters in your business model, why patterns and people are the real drivers of performance, how AI is reshaping the workforce, and why self-awareness—not strategy—is a CEO’s greatest competitive advantage.

They also explore Blair’s work in longevity and healthspan at the Buck Institute, what CEOs can learn from athletes, and why community, authenticity, and curiosity may be the most powerful business levers of all.

Why Listen

This episode is essential for leaders who are navigating:

• Business model transformation
• AI-driven shifts in operations, talent, and sales
• Scaling teams while reducing complexity
• Decision-making under pressure
• Personal performance, energy, and longevity
• Building communities and tribes that accelerate growth

If you're a CEO, founder, investor, or ambitious operator who wants to grow smarter—not just harder— This conversation is a blueprint for leading, scaling, and thriving in the new era of business.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo