This week, Gary and Shekar have the pleasure of speaking Arsen Avakian CEO and Founder of Cooler Screens and Founder of Argo Tea. The focus of today's conversation is the sophisticated digital add platform known as Cooler Screens, but Arsen shares how building his challenger tea brand, Argo Tea, helped him to understand the consumer experience gap (CX Gap) between the information available online and the information deficit of brick and mortar shopping. Cooler Screens bridge that gap by using AI to deliver ingredient information, allergens, calories, etc. as well as vibrant images of the actual products within the case.