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You don’t need a hefty budget to create displays that customers can’t resist.

How you present your products in a physical space can directly impact how customers shop and what they spend. Whether you’re running a brick-and-mortar store, setting up at pop-ups, or showcasing at events, visual merchandising is key to drawing customers in and driving sales.

In today’s episode, I’m joined by Michelle Sherrier. She’s a seasoned visual merchandising expert who’s transformed independent retailers and wholesale showrooms across the U.S. Michelle shares some fascinating insights and unexpected tips from her work with both big and small retailers.

We’ll uncover the psychology behind product placement, dive into clever merchandising tricks, and arm you with actionable strategies to make your displays irresistible.

[02:44] What visual merchandising involves

[04:43] Tips to create a strong presence in a small retail space

[06:50] Creative high-impact visual merchandising on a budget

[11:05] Merchandising by category vs. lifestyle merchandising

[14:43] How visual merchandising affects the way your customers shop

[18:16] Tips for driving add-on purchases with your merchandising

[22:08] How to find that spark of inspiration for a display