Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
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Brainfood Live On Air - Ep327 - SEO for LLM's - What TA & EB Have GOT to Know
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Manage episode 504189089 series 2873355
Content provided by Hung Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hung Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
SEO FOR LLM'S? WHAT TALENT ACQUISITION AND EMPLOYER BRANDING HAVE TO KNOW Generative AI is transforming the way people discover and research employers - and it’s happening faster than most Talent Acquisition teams realise. Google’s own research reveals a 30% drop in clicks from traditional search in 2025 alone, as AI-generated summaries answer more user queries before anyone lands on your site. This shift, from Search Engine Optimisation (SEO) to LLM Optimisation, brings seismic implications for Talent Acquisition and Employer Branding. In this live session, we unpack what this means - and what to do next. Join us as we explore:
…
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- The current state of SEO in a world of LLMs
- How GenAI is reshaping user journeys and web traffic patterns
- The challenge: career site visits are down, but applications are up—why?
- And why reduced traffic doesn’t mean your career site is any less important - in fact it’s the opposite
- How to influence the new SEO with content designed for LLMs, not just search crawlers
- Why getting into the training data of GenAI models matters for brand visibility and influencing the narrative
- Prompt testing: which employers are being recommended by major LLMs?
- Tactical playbook: 5 essential things TA and Employer Brand teams should do today to stay visible, relevant, and in control
375 episodes
MP3•Episode home
Manage episode 504189089 series 2873355
Content provided by Hung Lee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hung Lee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
SEO FOR LLM'S? WHAT TALENT ACQUISITION AND EMPLOYER BRANDING HAVE TO KNOW Generative AI is transforming the way people discover and research employers - and it’s happening faster than most Talent Acquisition teams realise. Google’s own research reveals a 30% drop in clicks from traditional search in 2025 alone, as AI-generated summaries answer more user queries before anyone lands on your site. This shift, from Search Engine Optimisation (SEO) to LLM Optimisation, brings seismic implications for Talent Acquisition and Employer Branding. In this live session, we unpack what this means - and what to do next. Join us as we explore:
…
continue reading
- The current state of SEO in a world of LLMs
- How GenAI is reshaping user journeys and web traffic patterns
- The challenge: career site visits are down, but applications are up—why?
- And why reduced traffic doesn’t mean your career site is any less important - in fact it’s the opposite
- How to influence the new SEO with content designed for LLMs, not just search crawlers
- Why getting into the training data of GenAI models matters for brand visibility and influencing the narrative
- Prompt testing: which employers are being recommended by major LLMs?
- Tactical playbook: 5 essential things TA and Employer Brand teams should do today to stay visible, relevant, and in control
375 episodes
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