Media and tech aren’t just intersecting — they’re fully intertwined. And to understand how those worlds work, and what they mean for you, veteran journalist Peter Kafka talks to industry leaders, upstarts and observers - and gets them to spell it out in plain, BS-free English. Part of the Vox Media Podcast Network.
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Publishers need to go back to basics
Manage episode 509281380 series 3288061
Content provided by Brian Morrissey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Morrissey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode is sponsored by Piano
The essential challenge for publishers is similar to most businesses: find a way to control their relationship with the customer.
That means going back to basics, argues Trevor Kaufman, CEO of Piano, and giving people reasons to come directly to publishers. Too often published have chosen audience development tactic — fish where the fish are, etc — over sound business strategies, Trevor told me on the Rebooting Show ahead of this week’s Piano Academy in Paris.
“Fundamentally, creating a loyal audience that shows up at your front door; that’s the business of publishing. And we get too distracted with a pivot to video, or apps, or Facebook, or AI, instead of asking what it means to be a subscriber, a member of this brand.”
Other issues we discussed:
- The “original sins” of publishing: giving away content to Google for free and letting intermediaries seize the advertiser relationship
- Why publishing is near the top of industries ranked by “complexity per dollar” of revenue
- How Piano has evolved into managing the entire subscriber journey, from ad-block prompts to newsletters to bundles.
See The Rebooting's recent "total monetization" research report done in collaboration with Piano.
188 episodes
Share
Manage episode 509281380 series 3288061
Content provided by Brian Morrissey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Morrissey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode is sponsored by Piano
The essential challenge for publishers is similar to most businesses: find a way to control their relationship with the customer.
That means going back to basics, argues Trevor Kaufman, CEO of Piano, and giving people reasons to come directly to publishers. Too often published have chosen audience development tactic — fish where the fish are, etc — over sound business strategies, Trevor told me on the Rebooting Show ahead of this week’s Piano Academy in Paris.
“Fundamentally, creating a loyal audience that shows up at your front door; that’s the business of publishing. And we get too distracted with a pivot to video, or apps, or Facebook, or AI, instead of asking what it means to be a subscriber, a member of this brand.”
Other issues we discussed:
- The “original sins” of publishing: giving away content to Google for free and letting intermediaries seize the advertiser relationship
- Why publishing is near the top of industries ranked by “complexity per dollar” of revenue
- How Piano has evolved into managing the entire subscriber journey, from ad-block prompts to newsletters to bundles.
See The Rebooting's recent "total monetization" research report done in collaboration with Piano.
188 episodes
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Similar to The Rebooting Show
Media and tech aren’t just intersecting — they’re fully intertwined. And to understand how those worlds work, and what they mean for you, veteran journalist Peter Kafka talks to industry leaders, upstarts and observers - and gets them to spell it out in plain, BS-free English. Part of the Vox Media Podcast Network.
…
continue reading
FRONTLINE Editor-in-Chief and Executive Producer Raney Aronson-Rath sits down with journalists and filmmakers for probing conversations about the investigative journalism that drives each FRONTLINE documentary and the stories that shape our time. Produced at FRONTLINE’s headquarters at GBH and powered by PRX. The FRONTLINE Dispatch is made possible by the Abrams Foundation Journalism Initiative.
…
continue reading
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
…
continue reading
The economy and the markets are "under surveillance" as we cover the latest in finance, economics and investment. Listen to Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern for the top interviews from Bloomberg Surveillance Television. And join Tom Keene and Paul Sweeney for the best conversations from Bloomberg Surveillance Radio. Watch Surveillance TV LIVE each mornings: http://bit.ly/3P7nstQ. Watch Surveillance Radio LIVE weekday mornings: http://bit.ly/3vTiACF.
…
continue reading
Feel brighter every day with our 20-minute pop-biz news podcast. The 3 business stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell. Formerly known as “Snacks Daily”, Nick and Jack continue their podcast independent from Robinhood.
…
continue reading
Entrepreneurship empowers everyone
…
continue reading
Big Boss Interview is where the most high-profile chief executives and entrepreneurs come to give you their insights and experiences of running the UK's biggest and well-known businesses. The series is presented by Sean Farrington, Felicity Hannah and Will Bain, who you'd normally hear presenting the business news on BBC Radio 4's Today programme as well as BBC 5live's Wake Up To Money. Each week they'll be finding out just what it takes to run a huge organisation and what the day to day cha ...
…
continue reading
Listen for today's top stories, with context, in just 15 minutes. Get informed from Bloomberg's 3,000 journalists and analysts.
…
continue reading
He was born Hamish Watson, a surfie dude from Sydney – but he could morph into whatever you needed him to be. Hamish is due to be sentenced to jail in early 2019 for swindling a handful of victims out of more than $7m. But these crimes are just the final pages in a resume too thick to staple; for decades he’s duped victims in the US, Canada, Britain, Hong Kong and Australia. How did he do it? How did he evade authorities around the world for so long and what’s he done with all those tens of ...
…
continue reading
In the war on terror, who is it that we’re really fighting? “Caliphate” follows Rukmini Callimachi, who covers terrorism for The New York Times, on her quest to understand ISIS. For more information about the series, visit nytimes.com/caliphate. This series includes disturbing language and scenes of graphic violence. Producer: Andy Mills; Reporters: Rukmini Callimachi and Andy Mills; Managing Producer: Larissa Anderson; Editors: Wendy Dorr and Larissa Anderson; Associate Producer: Asthaa Cha ...
…
continue reading
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