Unlock the secret to selling real estate faster and more profitably by zeroing in on your Ideal Client Profile (ICP). In this video, you’ll discover why “everyone” isn’t your customer, how to carve out a hyper-local niche, and the proven ICP strategies top agents use to dominate their neighborhoods.

From choosing the right price bands for maximum transaction volume to crafting marketing that speaks directly to your target market, this guide will show you how to:

Define and refine your ICP so you’re not wasting time chasing unqualified leads Farm a specific neighborhood or radius to build instant brand authority

Focus on the price ranges with the highest transaction volume for predictable inventory

Tailor your messaging—whether you’re marketing luxury estates or starter homes Leverage real-world examples of agents who went all-in on their “bite-sized” markets and won

If you’re serious about owning your real estate turf, closing more deals, and growing your referrals, hit play now! Don’t forget to like, comment with your biggest ICP breakthrough, and subscribe for weekly real estate marketing tips.