Silence Is Expensive—Let Your Hold Message Work For You The Raving Patients podcast

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Silence Is Expensive—Let Your Hold Message Work for You

2d ago 34:05

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Silence is costing your practice more than you think. Every time you put a patient on hold and they hear nothing but dead air—or worse, that same generic tune on repeat—you’re missing out on a chance to build trust, educate, and even grow your practice. In this episode, we uncover why silence is expensive and how your on-hold message can become one of the most overlooked marketing tools in dentistry.

In this episode of the Raving Patients Podcast, I sit down with John Waller, “The On Hold Guy,” who has been serving the dental industry for over 30 years. Together, we explore how customized on-hold messaging can transform patient experience, strengthen your brand, and increase ROI—all for just a few dollars a day.

If you’ve ever wondered whether patients are tuning out during those long hold times, or how you can turn wasted moments into opportunities, this conversation will show you the way.

What You’ll Learn in This Episode:

The true cost of silence: Why patients hang up when they hear nothing (and how to prevent it).
The anatomy of a great on-hold message: From doctor credentials to services, reviews, and even staff shout-outs.
Technology made simple: Whether your office runs on VoIP or still uses landlines, implementation is easier than you think.
Best practices you should be using: From alternating voice talents to updating scripts quarterly for fresh impact.
How on-hold messages boost ROI: Simple tracking methods and patient feedback that prove the value.
Creative content ideas: From dental trivia to highlighting employee-of-the-month, keeping patients engaged and connected.

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Key Takeaways

00:39 Introduction and Event Announcement

03:20 The Importance of On-Hold Messaging

04:25 Creating Effective On-Hold Messages

07:00 Implementation and Compatibility of On-Hold Systems

08:28 The Role of Patient Education

10:15 Voice Personalization in On-Hold Messages

12:20 Script Writing and Customization

14:23 Best Practices for On-Hold Messaging

19:25 Content Suggestions for On-Hold Messages

22:58 Measuring ROI from On-Hold Messaging

25:10 Trial Period and Getting Started

26:07 Referral Program and Networking

26:49 Lightning Round Q&A

32:05 Conclusion and Contact Information

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Connect with John

If you’d like to learn more about how The On Hold Experience can help your practice transform silence into a patient education and marketing tool, reach out to John directly:

Call/Text: 208-546-8330
Email: [email protected]
Try the 45-Day Free Test Drive — no long-term commitment, just $59/month after.

John is easy to reach, quick to respond, and passionate about helping dental practices make every patient interaction count—even the ones spent on hold.

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

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