Many hairstylists rely on posting photos of their work, hoping clients will just show up. But without a unique brand, they could be leaving serious money on the table…

In this week’s episode, Jaiden sits down with Nicole Nixon, a branding expert and marketing strategist in the beauty industry, to answer the question: "Why should you build a visual identity?"

Nicole dives deep into the power of a strong visual identity for hairstylists, emphasizing how a cohesive look across all platforms—from Instagram to in-salon aesthetics—creates a memorable brand that clients recognize and trust. You’ll also hear Nicole’s expert advice on identifying and communicating your unique perspective, and DIY branding and marketing tips that any hairstylist can start now.

This episode is a must-listen for hairstylists, creative entrepreneurs, and anyone looking to elevate their brand and build a visual identity that resonates.

NICOLE NIXON INSTAGRAM: https://www.instagram.com/itsnicolenixon/?hl=en

FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/

WATCH THE VIDEO EPISODE HERE: https://youtu.be/ByE8dOblAZQ

GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/11/06/why-should-you-build-a-visual-identity-with-nicole-nixon/

INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram

Use code PODCAST for 20% off!