Episode 22: Making the Business Case for Quantum Computing

The Quantum Spin

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In this episode of The Quantum Spin by HKA, host Veronica Combs talks with Elena Yndurain, a professor, business leader and author. She teaches at IE Business School and specializes in the practical application of theory in Quantum, Artificial Intelligence, SaaS, and more. She created the first Quantum Computing curriculum for executives. In her new book, she analyzed four use cases in 11 industries. She and Veronica discuss working for startups, moving beyond early adopters, and making relevant use cases for quantum technology.

Here is the link to her new book:

Quantum Computing Strategy | Foundations and Applicability | Elena Ynd

00:00 Introduction to Quantum Spin Podcast

00:35 Guest Introduction: Elena Yndurain

01:01 Early Encounters with Quantum Computing

02:39 Quantum Technology Readiness

03:35 Challenges in Quantum Computing

04:53 Quantum Computing Metrics and Benchmarks

08:26 Big Tech vs. Startups in Quantum

12:12 Challenges for Quantum Startups

15:47 Writing a Quantum Computing Book

20:07 Use Cases and Applications of Quantum Computing

24:30 Characteristics for Adopting New Technologies

28:02 Conclusion and Farewell

Elena Yndurain is a professor at IE University & Business School and is a high-tech executive with deep expertise in operationalizing innovation. She holds a Ph.D. and M.Sc. in Telematics Engineering with a focus on Artificial Intelligence, along with an Executive MBA and a B.Sc. in Computer Science and Mathematics. Elena has extensive international experience spanning consulting, technology corporations, startups, and banking. She has successfully launched emerging technology products at companies such as Nokia, IBM, and Microsoft. Elena is a pioneer in teaching quantum computing to business executives and engineers both in academia and industry corporations worldwide.

Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years.

Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠

HKA Marketing Communications⁠⁠⁠⁠ ⁠⁠⁠https://hkamarcom.com/⁠⁠⁠⁠⁠

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