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Helping Print Publishers Find Success with WordPress, With Simea Merki
Manage episode 507926557 series 3638250
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Simea is part of a digital agency called Morntag, based in Switzerland. Her agency helps people navigate between different worlds. Many of Simea's customer are traditional print publishers and they need her help to navigate the online world including WordPress, AI and YouTube. Also the customers often need to work in different linguistic worlds including English, French, Italian, multiple versions of German, and more.
Find out more about Simea's work at https://morntag.com. Her WordPress-to-PDF service is at https://pressdify.com.
Timestamps from this episode:
- 00:00 Introduction to Montag and Multilingualism
- 06:21 Navigating Multilingual WordPress Challenges
- 12:36 From Print to Digital: The Evolution of Montag
- 18:50 Client Needs: Balancing Print and Digital
- 23:58 The Impact of AI on Publishing and Digitization
- 24:12 Bridging the Gap: From Print to Digital
- 26:12 Family Business Dynamics in Tech
- 27:06 The Meaning Behind Montag
- 28:02 Understanding Client Needs Beyond Platforms
- 29:30 The Role of Pressdify in Digital Transition
- 32:09 Exploring the Capabilities of Pressdify
- 36:55 AI's Impact on Publishing
- 42:49 Adapting to New Technologies in Publishing
- 45:23 Complementary Tools for Enhanced Usability
- 49:59 Influential Voices in Publishing
Some key takeaways from this episode:
- Montag is based in Switzerland and serves clients in the DACH region (Germany, Austraia, Switzerland).
- WordPress is not inherently built for multilingual sites so it requires plugins and often consulting work.
- Clients often come to Morntag from a print-first mindset, needing digital solutions.
- The transition from print to digital can be challenging for traditional publishers.
- AI's impact on publishing is a growing concern for clients.
- Flipbooks sound like a good idea for PDF magazines, but are not favored by users who prefer responsive web designs.
- The future of publishing will require adaptation to new technologies. Montag started as an Adobe training company and transitioned to web design.
- Clients often seek solutions for pain points rather than looking for specific platforms such as WordPress.
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