James Blatch - The Self Publishing Formula: How a Former BBC Reporter Built an Indie Empire
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James Blatch is a former BBC Defence Reporter and BBFC Film Examiner who has successfully transitioned from journalism to becoming a bestselling author of military aviation thrillers. His extensive reporting career included high-profile assignments aboard HMS Invincible during Operation Desert Fox, coverage from Kuwait's Ali Al Salem allied air base, Arctic Circle reporting, and frontline coverage of the UK air offensive during the Kosovo Conflict in 1999. This unique background provides authentic military expertise that infuses his fiction with genuine realism. As co-founder of the Self Publishing Formula and organizer of the prestigious Self Publishing Show Live conference, James has become a leading voice in the independent publishing community, helping thousands of authors navigate their publishing journeys.
In this episode:
- The dramatic career pivot from BBC war correspondent to military thriller novelist
- How real-world defense reporting experience creates authentically gripping fiction
- The creative genesis behind his debut novel "Final Flight" and military aviation themes
- Using NaNoWriMo as a powerful catalyst to overcome writing procrastination and finish manuscripts
- The transformative value of working with professional book coaches for craft development
- Discovering and articulating the deeper "why" that drives your writing passion
- Proven plotting techniques and structural frameworks for compelling storytelling
- Marketing strategies that actually work for self-published authors in competitive markets
- International success stories: breaking into German translation markets and foreign sales
- Behind-the-scenes insights from organizing the Self Publishing Show Live conference
- Strategic networking approaches that build lasting author careers and opportunities
- The realistic pros and cons of traditional versus self-publishing paths
- Practical, actionable advice for aspiring authors taking their first steps into publishing
Resources mentioned:
- NaNoWriMo (National Novel Writing Month)
- Save the Cat! Writes a Novel by Jessica Brody
- BookBub
- Self Publishing Show Live conference
Book recommendations:
- "Save the Cat! Writes a Novel" by Jessica Brody
- "On Writing" by Stephen King
Connect with James Blatch:
- Personal website: https://jamesblatch.com/
- Self Publishing Formula: https://selfpublishingformula.com/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
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Chapters
1. Introduction to the show and James Blatch (00:00:00)
2. James discusses his background and inspiration for his first book (00:01:47)
3. Explanation of NaNoWriMo (National Novel Writing Month) (00:02:23)
4. Discussion of using a book coach (00:05:47)
5. Importance of understanding your "why" for writing a book (00:08:28)
6. How James' BBC reporter experience influenced his writing (00:09:56)
7. Discussion of plotting techniques and book structure (00:20:01)
8. Marketing strategies, focusing on mailing lists and Facebook ads (00:24:07)
9. Success with German translations (00:27:28)
10. Use of book promotion services like BookBub (00:30:38)
11. Overview of the Self-Publishing Show conference (00:33:06)
12. Importance of networking for authors (00:36:51)
13. Favorite speakers from the conference (00:39:46)
14. James' thoughts on traditional vs self-publishing (00:42:35)
15. Advice for new authors starting out (00:43:55)
16. James' current and upcoming book projects (00:47:36)
17. Book recommendations for aspiring authors (00:48:55)
123 episodes