Craig Martelle - The 20 Books To 50K Method The Publishing Performance Show podcast

Craig Martelle - The 20 Books to 50K Method

16d ago 49:07

Content provided by Teddy Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teddy Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Craig Martelle is a powerhouse in the indie publishing world with nearly 200 published works, including over 110 full-length novels. A retired Marine and former lawyer turned bestselling author, Craig is the visionary founder of the 20 Books to 50K community—one of the largest and most supportive author networks in the world. His journey from military service to literary success has made him a sought-after mentor and speaker in the indie author community.

In this episode:

From Marine Corps to literary empire: Craig's incredible transformation story
The productivity secrets behind writing and publishing multiple books annually
Strategic book pricing that maximizes sales and reader acquisition
Breaking into international markets with German translations and global reach
How author conferences evolved and why they're crucial for indie success
Building and nurturing thriving online author communities (20 Books to 50K insights)
Mastering the balance between fiction series and non-fiction projects
The mindset shifts that separate successful authors from struggling writers
Real-world strategies for sustained long-term author careers

Resources mentioned:

20 Books to 50K Facebook group
Author Nation conference (formerly 20 Books Vegas)
Self-Publishing Show Live conference
Amazon ads for authors
Findaway Voices for audiobooks
TranslateBooks.com for translations

Books Mentioned:

Connect with Craig Martelle:

Website: craigmartelle.com
Facebook group: 20 Books to 50K

Connect with Teddy Smith:

@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
Facebook - https://www.facebook.com/publishingperformance/
Pinterest - https://nz.pinterest.com/publishingperformance/
Instagram - https://instagram.com/publishingperformanceinsta
Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Chapters

1. Introduction of Craig Martel and the Publishing Performance Show (00:00:00)

2. Craig discusses the number of books he has published (00:01:17)

3. Craig's inspiration for writing from Marine Corps experiences (00:03:16)

4. Craig's experience with traditional publishing (00:09:12)

5. Marketing strategies, including Amazon ads and pricing adjustments (00:14:50)

6. Approach to marketing non-fiction books and building authority (00:21:04)

7. Introduction to the 20 Books to 50K concept and Facebook group (00:27:13)

8. Expanding revenue streams beyond books (audiobooks, translations) (00:31:36)

9. Overview of the 20 Books Vegas conference and its evolution (00:34:51)

10. Recommendations for other author conferences (00:39:30)

11. Tips for getting the most out of author conferences (00:41:16)

12. Craig's book recommendation philosophy (00:43:33)

13. Where to find Craig online and join the 20 Books to 50K group (00:44:33)

120 episodes